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Why Programmatic Media

Our Programmatic Advertising Process

Campaign Type

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Programmatic advertising platforms and ad format types

Programmatic is much more than just display ads. In fact, programmatic advertising is all around us, whether you’re checking the news or scrolling on your phone, you probably see several programmatic ads each and every day. Here are some of the most common programmatic ad formats available. Banner Video ….

Video

Desktop

Mobile Web

In-App

Wrap your content in immersive pre, mid, and post-rolls or rewarded video ad formats, ensuring a broader reach among different audience segments. With this, you can seamlessly combine multiple video ad formats and maximize the effectiveness of your advertising message.

Native

Desktop

Mobile Web

In-App

Utilize DSP for native advertising, incorporating in-feed, in-app, custom, and recommendation widgets that seamlessly integrate with the website's interface. This approach ensures the delivery of added value to users while maximizing return on investment (ROI) for advertisers.

Rich Media

Desktop

Mobile Web

In-App

It includes a wide range of rich media formats that include creative elements designed to play, expand, and float on the screen. Choose from interstitials, pushdowns, sliders, and expandable banners, and seamlessly incorporate third-party creatives using JS tags, HTML, or JavaScript

Push Ads

Desktop

Mobile Web

In-App

It is a customized audio advertising experience enhanced by programmatic targeting in real-time. Utilize audio advertisements to efficiently engage with listeners of audio content.

Targeting Options In Programmatic Advertising

When it comes to purchasing ad space, there are numerous options to choose from. Typically, multiple options are combined when running campaigns. It is important to carefully select these options based on the desired target audience.

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How we work and our 100% Money Back Guarantee

We work only with trusted partners to ensure high-quality traffic. We drive real connections between brands and consumers by leveraging its technology platforms and exclusive access to mobile intelligence. Whether your audience is on the go or browsing the internet, our seamless programmatic advertising ensures a smooth experience, delivering your message effectively wherever they are. We guarantee:

  • Premium placements within trustworthy SSPs only.
  • Privacy-centric approach
  • Fraud prevention.

Accelerate your Media-Buying With The Power of Automation; Call us now at +91 8800334456

What is programmatic media advertising?

Programmatic advertising is the process of media buying and retargeting by leveraging automated technology instead of relying on traditional, often manual, methods. Through programmatic ads, advertisers can engage in real-time bidding to efficiently purchase and sell ad space on a per-impression basis.

Types of programmatic media advertising

There are three primary approaches to programmatic media buying. Let's explore them briefly:

  • Real time bidding (RTB): This happens in real time and is considered a cost-effective route to buy ad space if you want to reach a big audience.
  • Private marketplace (PMP): In this, advertisers can apply to take part, then undergo a selection process, or join on an invite-only basis.
  • Programmatic Direct: This is when you skip out the auction part, and a publisher just sells directly to an advertiser (or several advertisers) at a fixed CPM.

How and why is programmatic advertising successful?

Programmatic advertising enables businesses or agencies to purchase advertising space through automated technology With its ability to consider contextual relevance, location data, and more, programmatic advertising is a game-changer in the world of digital advertising.

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