With the launch of Radio City Bangalore as India’s first private FM radio station, FM Radio Advertising in India started on July 3, 2001. All India Radio popularly known as AIR was the government Radio agency that used to broadcast Radio content and Radio ads in India. All over the world FM Radio advertising present almost 10% of the total marketing spends but in India Radio Advertising this account is less than 5% of the total marketing spend. Popular FM stations in India are Radio Mirchi, Radio One, Red FM, Radio Fever, Hello FM, Big FM, Radio City, Radio Mango, Surya FM, Rangila FM, Radio Nasha, AIR FM Gold, Vividh Bharti, AIR FM Rainbow, Magic FM, Best FM, Sarthak FM, and Magic 106.4 FM. There are approximately more than 80 FM stations across cities in India. Large FM Radio markets are Bangalore, Delhi, Chennai, Kolkata and Mumbai.
The Cost on the FM Radio is quoted by its rate in terms of how many times a 20 sec ad is played and how much it will cost on that particular radio station. Radio Advertising cost varies from Rs 100 per 20 sec to as high as Rs 2,700 per 20 sec. The resulting cost of the FM advertising generally depends on two factors. Firstly the number of the listeners. Secondly the time band at which the ads are played. FM stations in Metro like Radio Mirchi Delhi, Red FM Mumbai, Radio Fever Mumbai, Radio Indigo Bangalore, Radio City Hyderabad, Radio One Pune, Radio Suryan FM Chennai are few of the most popular FM stations in India both for advertisers and the listeners.
Radio advertising rate cards are shared by the FM Radio stations. Depending on the volume of the advertising campaign, discounted FM radio advertising rates are then shared. By working with your radio advertising agency help will be provided for getting better discounted rate for FM advertising. The BOOK MY AD provides Best FM Radio advertising rate on the website as it is the best radio advertising agency. Kindly select the city and station of your choice to see the FM Radio Advertising Card Rate or Radio Advertisement Price and also FM Radio Advertising best discounted rate.
List of time bands for advertising in FM Radio and their relative cost are:
|Band Name||Explanation||Advertising Cost|
|1||Morning Prime Time||Morning 7am - 12 noon||Premium charged|
|2||Evening Prime Time||Evening 5pm - 9pm||Premium charged|
|3.||Afternoon band||12 Noon to 5 pm||Normal Pricing|
BOOK MY AD - A Radio Advertising Agency in Noida
BOOK MY AD is a full-fledged FM Radio advertising agency in India renowned for our strategic brand services With in-depth consumer research and world-glass creative work BOOK MY AD becomes the best radio advertising agency. We will help you advertise in FM Radio stations in Delhi, Bangalore, Pune, Chennai, Hyderabad, and Mumbai among other 80 cities where FM Radio advertising is beneficial as they have good listenership. Radio has been with us since ages as we are dedicated towards our work for generating the best possible result to our customers. We are in strong collaboration with the leading FM radio stations in India like Radio Mirchi, Red FM, AIR, Radio Fever, Radio Indigo, Suryan FM, Radio One. With that achievement we promise our customers that booking in BOOKMYAD will bring a great move.
You can find the complete list of FM Stations in India with their card rate and best advertising offer rate online at Book My Ad. You can contact Book My Ad, the Radio advertising agency either through email [email protected] or calling us at 88003-34456
FM Radio advertising has many advantages. The Advertisers switch to Radio Advertising due to the following reasons
1. Local Targeting becomes the advantage in FM Radio advertising. Through playing an ad on FM, one can reach out to a single city. For e.g. :a brand wants to target only delhi through radio advertising then they can pick only the specific area Radio Station like Radio Mirchi.
2. Radio Advertising helps to reach a listener multiple times. As research suggests, a consumer needs to listen to an ad 4-5 times before he/she takes an action or forms an opinion. FM Radio advertising has a great advantage for marketing campaigns at a high rate.
3. An FM advertiser can use multiple jingles in a single FM Radio advertising campaign
4. FM Radio Advertising rate provides one of the lowest costs per reach.
List of FM Radio Advertising options
|1||Jingle advertising||Advertising through the jingles is the most appropriate option for many advertisers. We help you identify the correct jingle length and right time slot to play your jingle. Advertising rates for jingle is the lowest rate among all other radio advertising media options.|
|2||RJ Mention||When the RJ talks about the advertiser’s brand while conducting a show. The RJ talks for 40-50 sec to minutes depending on the requirement of the advertiser. FM Stations charge a premium for advertising on radio FM through RJ mentions|
A show sponsorship tag is the announcement of the advertiser’s brand before starting the show. FM Stations provide sponsorship tags for free as a part of the FM Radio advertising package.
E.g. This show is brought to you by......
|4||Radio Contest||An Advertising brand can sponsor games/quizzes on Radio and gives away the branded gratification to the winners of the contest. An interesting FM Radio advertising format which comes at a premium on regular FM radio advertising rate.|
|5||Time Check||At regular intervals you can remind your target audience about your brand by sponsoring time check. Time Check is the easiest method of advertising in radio. An FM advertising format suitable for long term advertisers.|
|6||Studio Shift||To help you drive the traffic on your event site Radio RJs can come and cover the event at advertiser location. This is one of the most expensive FM Radio advertisement option and radio stations charge a heavy premium on the regular card rate of FM Radio advertising.|
|7||Roadblock||Brands can choose to play only their ads for a given period of time. This FM advertising options give brands an opportunity to reach out in a non cluttered environment on Radio. As this is a premium advertising option on FM radio, advertisers pay a premium of regular FM radio advertising rate.|
FM Radio advertising timeline is prepared every night for the next day. So, if an advertiser provides the jingle before 4pm then the expected Radio Channel will start processing for the next day. FM Stations advertising department does not work on the weekends.
Proof of Execution in Radio Channels
A time schedule is provided by the Radio stations to Advertisers and radio advertising agencies. The ad time schedule has the exact time at which ad would be played on the FM, and is made available to the advertiser in advance.
At the successful ending of the ad, FM stations provide a Radio ad broadcast certificate which acts as a proof of execution.
For RJ mentions and other FM advertising options, radio stations provide recordings on request.
Best Practices in FM Radio advertising
1.Get your ad placed closer to the ad breaks in the radio program
2.With your consumer’s listenership timing get your ad booked and advertised on that time band.
3.Use a mix of jingle length first to create impact and then to maintain continuity in a radio campaign
4.Do not buy at FM advertising rate card. Ask your radio agency for discounted rate
Frequently Asked questions (FAQ) about FM Radio advertising
1. How many days prior we have to schedule booking?
BOOK MY AD takes a booking in 3 working days before if the radio jingle is already prepared. If Saturday and Sunday are coming between booking dates then we take order 5 days prior. The case in which the jingle is not prepared then we will be taking 3 working days for preparing the jingle.
We share the ads spot timings on a daily basis through which one can track the number of spots played during the campaign. Our Advertising agency shares a Broadcast Certificate at the end of the campaign. The Broadcast Certificate is issued at the letterhead of the Broadcaster. The Broadcast Certificate is auto-generated proof of the campaign which displays the exact number of spots aired with the precise time. We can ask for the recording of a few spots at the request of the advertisers.
2. How do I get listenership for a FM radio station?
The number of listeners for a particular radio station can be determined by RAM.. This is a paid service and is available for free for 4 cities in India at E4M. You can check listenership data for FM stations in Delhi, FM stations in Bangalore, FM stations in Mumbai and FM stations in Kolkata.
3. How can I get the Value ads to condense my campaign?
The Radio Advertising Rates will vary from package to package.
a. If the campaign size is more than 1 lakh, we provide Show Sponsorship Tags as a Value Ad Free of Cost but it entirely depends on the availability.
b. If the campaign size is up to 5 lakh, we provide Show Sponsorship Tags, RJ mention as a Value Ad Free of Cost but it entirely depends on the availability.
c. If the campaign size is up to 8 lakh, we provide Show Sponsorship Tags, RJ mention, Conest as a Value Ad Free of Cost but it entirely depends on the availability.
d. If the campaign size is more than 8 lakh, we provide Show Sponsorship Tags, RJ mention, Conest and Interview as a Value Ad Free of Cost but it entirely depends on the availability.
4. How much does it cost to advertise on FM radio?
FM Radio advertising cost starts at Rs 30 per 10 sec and goes upto Rs 2,100 for a 10 sec ad. FM Radio advertising rate is always mentioned as cost for playing your 10 sec once on a FM station. You can get the complete list of FM Radio stations in India at BOOKMYAD.
5. What if an advertiser wants to book a specific ad when the ad breaks are going on?
A) The advertiser can choose a specific spot for placing the ads by paying a premier over and above the normal cost of advertising.
B) The premium percentage ranges from 50-100?pending on the stations and market.
6. How much does it cost to run a 30 second radio ad?
Advertising rate for a 30 sec ad on a FM station would be three times that of the advertising rate card.
7. How to give advertisement in FM Radio?
For giving an ad in FM Radio all you need to do is try to reach a radio advertising agency. The agency will help you by suggesting appropriate Radio Station for your advertisement as well as getting the best rates for your FM advertising. BOOKMYAD by virtue of being a leading radio advertising agency with its offices in Delhi can provide the best planning support as well as best FM radio advertising rate.
8. How can I get my Radio jingle recorded?
You can get your radio jingle recorded either through a professional studio or through the radio stations. Most radio advertising agencies help advertisers in getting their jingle recorded.
9. What happens in the case when the ad is not played or is dropped down due to inventory crunch?
In the case the advertisement is dropped down, the advertiser chooses from the below-listed options.
a. The advertiser has an option to ask the broadcaster to schedule the dropped spot on the next date or any other date with the same time as he/she desires.
b. The advertiser can claim for the refund for the part of dropped spots.
10. Who are few of the popular RJs in FM Radio in India?
List of few popular RJs in India FM Radio stations:
|1||RJ Naveed||Radio Mirchi||Delhi|
|2||Disha Oberoi||Red FM||Bangalore|
|3||Danish Seth||Radio Fever||Bangalore|
|4||RJ Jeeturaaj||Radio Mirchi||Mumbai|
|5||RJ Raunac||Red FM||Delhi|
|6||RJ Ajai||Red FM||Chennai|
|7||RJ Malishka||Red FM||Mumbai|
|8||RJ Soniya||Red FM||Pune|
|9||RJ Michelle||Radio Indigo||Bangalore|
|10||RJ Shiv||Radio City||Hyderabad|
|11||RJ Somak||Radio Mirchi||Kolkata|
|12||RJ Bobby||Radio Mango||Kochi|