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What is influencer Marketing ?
At its simplest, an influencer is someone who can influence others. Only those with a 'celebrity' status were considered influencers in 2010. Fast forward ten years, and while celebrities continue to play a role, a 'influencer' can now refer to anyone who has a large social media following and is considered to have 'influence' over their followers.
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Are you searching for influencers in india? BookMyAd is one of the top influencer marketing companies in India offering complete 360-degree influencer marketing solutions to brands in lifestyle, fashion, beauty, travel etc. Bookmyad will help you choose an influencer that’s relevant to your brand, has a strong following, lots of reach, and will create valuable, relatable posts for your business or brand.
What types of influencers ?
Nano influencers: between 1,000 and 5,000 followers
Micro influencers: between 5,000 and 20,000 followers
Power or mid-tier influencers: between 20,000 and 100,000 followers
Mega influencers: between 100,000 and 1 million followers
Celebrities: more than 1 million followers
With the rise of social media stars over the past few years, influencer marketing has expanded very much. Influencer marketing helps big brands get more customers and gives small businesses more visibility, which gives them a higher return on investment than other marketing channels.