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Difference Between Digital Marketing and Traditional Marketing

Mar 25, 2020

Digital Marketing is direct marketing which links the targeted consumers with sellers electronically with the use of interactive technologies like emails, web sites, online forums and newsgroups, interactive television, mobile communications. Any new or old business needs digital marketing to get recognized and maintain its position in the market. At the same time as many businesses have shifted to this new way of advertising, many others are still caught with conventional advertising and marketing techniques. That is comprehensible because changing our ongoing strategies and techniques is one of the toughest activities.

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Difference between Digital and Traditional Marketing

Mediums of traditional or conventional marketing are completely different from that of Digital Marketing. Mediums such as newspapers, radio, direct mail, flyers, pamphlets, telephone, television, and magazines are used in marketing products and services the traditional way. On the other hand, brand new age marketing style includes the use of social media, email, search engine marketing, mobile marketing, and pay per click.

In traditional advertising and marketing, once the information is spread out to the customers, it can't be changed. You have to come up with a new advertisement to put forward any new information about your brand. In Digital Marketing, you can update the information without any problem, and as many times you want.

Traditional advertising is one-way advertising. Your brand awareness is spread through various mediums like newspapers, television, radio, etc. Those methods do no longer permit you to join directly with the customers. However, Digital Media enables two-way communication. You reach your new customers in addition to existing customers through social media platforms,email, etc. While you offer them information about your product and they offer feedback and recommendations on the identical.

Advertising and marketing the products and services using conventional methods can be extremely costly, digital Market in comparison can be much more cost-effective.

In conventional advertising, it is very difficult to measure the impact of your advertising and marketing campaigns, but in digital marketing, you can measure it by using various tools.