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What is Cinema Advertising?

Mar 18, 2020

Advertising plays a very significant role in the market and the promotion of your goods and services. It helps your target audiences, know all the information about the product you are offering them. Cinema advertising is very ‘out of the box’ type of advertising. Cinema has a history of over 30 years but has become the choice of advertisers in the recent few years. The ad that is showcased in cinema has an impact on the person watching the movie. There is no second thought about the fact that cinema advertising is more engaging than any other advertising option as the avoidance level is the lowest as the advertisement is a part of the cinema experience.

Cinema advertising rates depend on the type of cinema screen, cinema location, cinema brand, and the number of seats a cinema complex has. The cost of advertising in multiplexes is slightly higher than that for single screens. Every theatre has its rate cards, and it is also available with cinema advertising agencies with discounts. Cinema advertising can be divided into 2 parts on-screen and off-screen. The cinema ads are played either when the movie starts or in the intervals. The rates are similar for the ads presented before or during the interval of the movie. Your advertisement is showcased to mass audience and thus has a good reach and is more impactful.

some factors why cinema advertising is effective:

The person who plans to watch a movie is never in a hurry and relaxed mood. The Ambience and Audio visual effects also act as an added advantage to attract the viewer’s attention towards the screen play advertisement. Cinema advertising has a higher impact on your audience than TV as it is showcased on a bigger screen. People often consider advertising as part of their cinema experience, so it has a better recall.

The movie has different genres like kids, family, crime, thriller that makes easy to choose the movie that targets your audiences according to your product. An advertiser should choose a movie according to the customer profile he needs to focus on. For eg, A luxury car brand like Mercedes-Benz and Porsche can advertise their products in a Marvel movie or a movie like Fast and Furious.

In a cinema, the advertisers can choose from adverse platforms like ticket counter, parking, LCDs in Lobby, Video wall in the lobby, In-theatre advertising, popcorn tubs, lobby floors, etc. A company can even advertise its products by providing a sample of them in the open spaces and lobby, which will also catch the attention of the audiences.

Theatre advertising rates are comparatively lower than television advertising, which plays a key role in the advertisements of airlines, jewelry, tourism promoting commercials, and informative commercials that the advertising brands prefer cinema advertising. You can choose a longer segment for your ad at a lesser cost in comparison to TV. Even if you buy the most exclusive slot for your ad on TV, the viewers are likely to switch the channels.

Book My Ad is one of the best media agency in India. We are known for our strategic services and world-class creative work and provide you with the best rates for your ad. Each advertiser has a choice on how they want to design their ads, which make us the best theatre advertising agency. Bookmyad offers versatile categories like matrimonial, real estate, business, and so on, and you can choose from any media platform where you want to showcase your advertisement.