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What is a Press Release and How to Write a Press Release: A Step-by-Step Guide ( With example)

Oct 12, 2023

WHAT IS IT?

A well-crafted press release can serve as a powerful communication tool to spread the word about your business, product launches, or important events.

A press release serves as a resource document to disseminate important, interesting, or exciting information you want to share with the general public, your target audience and the industry about your business.

Inform The Media : A well-written press release can capture the interest of journalists and reporters, leading to media coverage. This exposure can significantly enhance your brand's visibility.

Increase your Online Presence. Having a press release out there helps promote your news online, via blogs, websites and social media by creating an online breadcrumb trail for when people google you.

SEO Benefits: Online press releases can improve your website's search engine ranking. Including relevant keywords and links in your release can boost your online presence.

Headline

Subhead

First Paragraph

Quote #1

Trend Tie-in

Quote #2

Call to Action

Boiler Plate

Using an example-

This should summarize everything clearly, concisely, in a compelling manner.

Renowned Environmental Organization ClimateGuard Launches Groundbreaking Initiative to Combat Climate Change.

Easy readability, contains pertinent information, defines company, announces news briefly, SEO friendly.

Your subhead falls directly below the headline, and serves as a secondary header that goes into greater detail.

ClimateGuard Introduces Bold Solutions to Achieve Carbon Neutrality by 2030; Pledges Commitment to a Greener Planet.

[City, Date] - ClimateGuard, a prominent environmental organization dedicated to fighting climate change, is proud to announce the launch of its ambitious initiative aimed at achieving carbon neutrality by 2030. The initiative's unveiling comes at a pivotal time, as the world grapples with pressing environmental challenges.

After the who, what and when ,insert the first quote, which typically comes from the CEO or Founder.

Quote #1 (from ClimateGuard Founder): "At ClimateGuard, we envision a world where future generations can thrive in a clean and sustainable environment. Our new initiative represents a significant step towards that goal," said [Founder's Name], Founder of ClimateGuard. "We are committed to leading the charge and inspiring global change."

Here Founder’s expressing the change they want to make in people’s lives, and in the environment. Their exponential growth and the vision of what they want to create.

The initiative aligns with a growing global trend towards sustainability and environmental responsibility. As the effects of climate change become more apparent, individuals, businesses, and governments are increasingly focused on addressing the urgent need for environmental action.

This is where you include more detail beyond the who, what, and when. Who will use the service/product and how does it work? What audience is this for? What audience is this for?

The ClimateGuard initiative encompasses a comprehensive strategy to reduce carbon emissions, promote renewable energy adoption, and raise awareness about sustainable living. It will also include educational campaigns targeting schools and communities to encourage sustainable practices.

The second quote from anyone who can further validate the product or service, such as a customer or investor. Third party validation is key for audience trust.

Dr. [Climate Scientist's Name], a leading climate scientist and advocate, praised ClimateGuard's initiative, saying, "The science is clear: urgent action is needed to combat climate change. ClimateGuard's commitment to carbon neutrality by 2030 is a bold and necessary step towards a more sustainable future."

To learn more about ClimateGuard's initiative and join the movement to combat climate change, visit our website at [Website Link]. Together, we can make a difference and protect our planet for generations to come. Check out the demo here: Insert {URL}

Photos available for download here: Insert {URL}

Pro Tip: If you have a video or demo you’d like to share with the viewer, you can also put that here.

The Boiler plate is the part at the bottom of the release that says “About company / Organization/ Individual.”

About ClimateGuard: ClimateGuard is a respected environmental organization dedicated to addressing climate change and promoting sustainable living practices. Our mission is to inspire and mobilize individuals and communities to take meaningful action towards a greener, cleaner planet. For more information, visit ClimateGuard.org or connect with us on social media via Facebook and Twitter.

Now that your press release is ready, here's what you can do:

Share it on your website's "News" or "Press Releases" section for SEO benefits and easy access.

Opt for India’s No #1 PR website - BookMyAd distribution to reach major media outlets and maximize your release's exposure.

Send it directly to your contacts, including clients, partners, and influencers, to generate interest.

A well-written press release can serve as a powerful tool in your marketing arsenal.

At BookMyAd, we are specialized and a leader in PR , Digital PR and in Newspaper Advertising Booking. Our team of seasoned Content , PR & SEO experts has developed a comprehensive strategy that ensures your PR / website climbs the search engine rankings.

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