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Mumbai Mirror was advertised and publicized in its own sister media networks like The Times of India, Bombay Times, and Radio Mirchi. Mumbai Mirror now has sister editions in Pune, Ahmedabad and Bangalore.

Mumbai Mirror is the leading compact newspaper in the city of Mumbai, with a daily circulation of approximate 700,000 copies. Its first issue was published on May 30, 2005 by the Times Group, the publishers of The Times of India newspaper. The newspaper was launched at the Gateway of India by Vilasrao Deshmukh, the Chief Minister of Maharashtra and Abhishek Bachchan on May 29, 2005 in an elaborate ceremony.

Mumbai Mirror was launched by The Times Group after the Hindustan Times and DNA announced plans to enter the Mumbai market. The sale of Mumbai Mirror initially was very poor, so ToI introduced a scheme where ToI readers would get a copy of Mumbai Mirror free of cost with ToI.

But as time passed they increased the price of ToI to include the cost of Mumbai Mirror.

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